Winemakers working together
to forge their future

In 2007, ten pioneering wine producing cellars – each a leader in its region and striving to find a balance between their economic activities and their impact on society and the environment - decided to design a Sustainable Development strategy: this was the beginning of the « Vignerons en Développement Durable » adventure.

With the support of the ICV Group, a collective trademark was launched, building on the rich history of different wineries: it positions companies as a central pillar of the system in order to ensure their viability, while creating fine, authentic, consumer and environmentally-friendly wines.
Well beyond the French borders, we share the same concerns of other farmers worldwide, who are aware of the future stakes for our planet and society.

A charter was then drawn up

The implementation and guaranteed compliance with this charter is ensured by the ICV sustainable development and quality consultants.
After a first « Sustainable Development » analysis based on the 37 enjeux, and training in Sustainable Development offered to all company members (wine producers and employees), each cellar must determine and apply precise performance goals. No empty promises or false messages, but concrete actions on all levels within the company.
Once these commitments have been integrated – for example, systematically taking the social, environmental and economic elements into account – far from being a constraint, it becomes a daily decision-making tool, an opportunity for us to improve our production methods and a definite strong point in our company's strategy.

In France, we are the first and only collective trademark that solely consists of wine producers.

Today, « Vignerons en Développement Durable » is driven by VDD certified companies, members of the association bearing the same name.
Thanks to the training it provides and awareness-raising campaigns, it is a driving force to:

  • convince consumers, thanks to our initiatives and good practices,
  • offer consumers concrete and pragmatic solutions to their needs and expectations,
  • develop customer loyalty and create special relations that will help promote VDD
The advantages
of Vignerons en
Développement Durable

through action

Vignerons en Développement Durable puts this approach into practice through concrete actions.
Here are some examples...